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Consideration Sets in Conjoint Analysis

Consideration Sets in Conjoint Analysis

Kamel Jedidi, Rajeev Kohli and Wayne S. DeSarbo
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Volume:
33
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3152132
Date:
August, 1996
File:
PDF, 1.43 MB
english, 1996
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