An Approach for Tracking Within-Segment Shifts in Market...

An Approach for Tracking Within-Segment Shifts in Market Shares

Rajiv Grover and V. Srinivasan
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Volume:
26
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172609
Date:
May, 1989
File:
PDF, 1.23 MB
english, 1989
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