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Dynamic segmentation of loyalty program behavior
Allaway, Arthur W, D'Souza, Giles, Berkowitz, David, Kim, KyoungmiVolume:
2
Language:
english
Journal:
Journal of Marketing Analytics
DOI:
10.1057/jma.2014.2
Date:
March, 2014
File:
PDF, 256 KB
english, 2014