Aaker’s brand personality scale is not universal –...

Aaker’s brand personality scale is not universal – Explanation and reasons for bikes in India

Bishnoi, Vinod Kumar, Kumar, Ajay
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Volume:
4
Language:
english
Journal:
Journal of Marketing Analytics
DOI:
10.1057/jma.2016.3
Date:
March, 2016
File:
PDF, 156 KB
english, 2016
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