The effect of culture on the context of ad pictures and ad...

The effect of culture on the context of ad pictures and ad persuasion

Liang, Beichen, Runyan, Rodney C., Fu, Wei
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Volume:
28
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651331111149958
Date:
July, 2011
File:
PDF, 328 KB
english, 2011
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