The Influence of Price Differences on Brand Shares and...

Management Decision 1979 / 08 Vol. 17; Iss. 8

The Influence of Price Differences on Brand Shares and Switching

Sowter, A.P., Gabor, A., Granger, C.W.J.
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Volume:
17
Language:
english
Journal:
Management Decision
DOI:
10.1108/eb001218
Date:
August, 1979
File:
PDF, 130 KB
english, 1979
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