Consumer Self‐Esteem and Susceptibility to Social...

Cross Cultural Management An International Journal 1997 / 01 Vol. 4; Iss. 1

Consumer Self‐Esteem and Susceptibility to Social Influence: A Cross‐Cultural Comparison and Investigation of Advertising Implications

Bristow, Dennis N., Kleindl, Brad
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Volume:
4
Language:
english
Journal:
Cross Cultural Management: An International Journal
DOI:
10.1108/eb008416
Date:
January, 1997
File:
PDF, 554 KB
english, 1997
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