On the Reliability of Psychographic Research: Encouraging Signs for Measurement Accuracy and Methodology in Consumer Research
Edris, Thabet A., Meidan, A.Volume:
24
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000000601
Date:
March, 1990
File:
PDF, 531 KB
english, 1990