A Consumer Approach to Branded Wines

European Journal of Marketing 1990 / 04 Vol. 24; Iss. 4

A Consumer Approach to Branded Wines

Gluckman, Robert L.
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Volume:
24
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000000605
Date:
April, 1990
File:
PDF, 179 KB
english, 1990
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