The marketing concept: quo vadis?

European Journal of Marketing 1976 / 03 Vol. 10; Iss. 3

The marketing concept: quo vadis?

O'Leary, Ray, Iredale, Ian
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Volume:
10
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000005043
Date:
March, 1976
File:
PDF, 500 KB
english, 1976
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