Routinization in marketing

European Journal of Marketing 1971 / 03 Vol. 5; Iss. 3

Routinization in marketing

Campbell, Ian, Kennedy, Sherril
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Volume:
5
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000005161
Date:
March, 1971
File:
PDF, 472 KB
english, 1971
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