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Eduselling: The Role of Customer Education In Selling to Corporate Clients in the Sport Industry
Sutton, William A., Lachowetz, Tony, Clark, JohnVolume:
2
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/ijsms-02-02-2000-b006
Date:
June, 2000
File:
PDF, 208 KB
english, 2000