Consumer Attitudes towards Sponsorship: A Study of a...

International Journal of Sports Marketing and Sponsorship 2001 / 01 Vol. 2; Iss. 4

Consumer Attitudes towards Sponsorship: A Study of a National Sports Event in New Zealand

Ashill, Nicholas J., Davies, John, Joe, Anthony
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Volume:
2
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/ijsms-02-04-2001-b004
Date:
January, 2001
File:
PDF, 288 KB
english, 2001
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