Regaining customer relevance: the outside‐in turnaround

Strategy & Leadership 2013 / 06 Vol. 41; Iss. 4

Regaining customer relevance: the outside‐in turnaround

Randall, Robert M., Day, George, Moorman, Christine
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Volume:
41
Language:
english
Journal:
Strategy & Leadership
DOI:
10.1108/sl-04-2013-0021
Date:
June, 2013
File:
PDF, 190 KB
english, 2013
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