Interfirm Rivalry between Small Hardware Stores and “Big Box” Retailers: Market Commonality and Product Mix Similarity as Antecedents to Competitive Response
Litz, Reginald A., Pollack, Jeffrey M.Volume:
53
Language:
english
Journal:
Journal of Small Business Management
DOI:
10.1111/jsbm.12071
Date:
April, 2015
File:
PDF, 156 KB
english, 2015