![](/img/cover-not-exists.png)
Success-Producer and Failure-Preventer Marketing Skills: A Social Learning Theory Interpretation
McKee, D. O., Conant, J. S., Varadarajan, R R., Mokwa, M. RVolume:
20
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1177/009207039202000102
Date:
January, 1992
File:
PDF, 1.84 MB
1992