Success-Producer and Failure-Preventer Marketing Skills: A...

Success-Producer and Failure-Preventer Marketing Skills: A Social Learning Theory Interpretation

McKee, D. O., Conant, J. S., Varadarajan, R R., Mokwa, M. R
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Volume:
20
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1177/009207039202000102
Date:
January, 1992
File:
PDF, 1.84 MB
1992
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