New Books in Review

Journal of Marketing Research 2006 / 11 Vol. 43; Iss. 4

New Books in Review

Donthu, Naveen, Gardner, Meryl P, Krishnamurthy, Sandeep, Noble, Stephanie, Menon, Geeta
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Volume:
43
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.43.4.703
Date:
November, 2006
File:
PDF, 33 KB
english, 2006
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