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Activating Consumers for Better Service Coproduction Outcomes through Eustress: The Interplay of Firm-Assigned Workload, Service Literacy, and Organizational Support
Mende, Martin, Scott, Maura L., Bitner, Mary Jo, Ostrom, Amy L.Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.1509/jppm.14.099
Date:
December, 2015
File:
PDF, 836 KB
english, 2015