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The Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods
J. Colleen Mccracken and M. Carole MacklinVolume:
9
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216164
Date:
April, 1998
File:
PDF, 1.54 MB
english, 1998