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Tell Me Who You Think You Are and I Tell You How You Travel. Exploring the Viability of Market Segmentation by Means of Travelers' Stated Personality: Insights from a Mature Market (Switzerland)
Laesser, Christian, Zehrer, AnitaVolume:
17
Language:
english
Journal:
Tourism Analysis
DOI:
10.3727/108354212x13412775927781
Date:
August, 2012
File:
PDF, 562 KB
english, 2012