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How customer requests may lead firms astray: conceptual issues and an empirical illustration
Sogn‐Grundvåg, Geir, Grønhaug, KjellVolume:
26
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634500810894334
Date:
August, 2008
File:
PDF, 155 KB
english, 2008