Communicating across age-groups: variance in consumer...

Communicating across age-groups: variance in consumer attitudes from tweenagers to adults

Sharma, Ruppal Walia
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Volume:
16
Language:
english
Journal:
Young Consumers
DOI:
10.1108/yc-04-2014-00437
Date:
August, 2015
File:
PDF, 191 KB
english, 2015
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