Conceptualising consumers' dynamic relationship engagement:...

Journal of Customer Behaviour 2011 / 03 Vol. 10; Iss. 1

Conceptualising consumers' dynamic relationship engagement: the development of online community relationships

Heinonen, Kristina
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Volume:
10
Language:
english
Journal:
Journal of Customer Behaviour
DOI:
10.1362/147539211x570519
Date:
March, 2011
File:
PDF, 218 KB
english, 2011
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