Modeling Multichannel Home Video Demand in the U.S. Motion...

Journal of Marketing Research 2011 / 12 Vol. 48; Iss. 6

Modeling Multichannel Home Video Demand in the U.S. Motion Picture Industry

Mukherjee, Anirban, Kadiyali, Vrinda
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Volume:
48
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.07.0359
Date:
December, 2011
File:
PDF, 269 KB
english, 2011
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