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Current Psychology 2016 / 6

Source Credibility in Consumer-Generated Advertising in Youtube: The Moderating Role of Personality

Lee, Jin Kyun, Lee, Shu-Yueh, Hansen, Sara Steffes
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Language:
english
Journal:
Current Psychology
DOI:
10.1007/s12144-016-9474-7
Date:
June, 2016
File:
PDF, 1.56 MB
english, 2016
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