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An examination of sports sponsorship from a small business perspective
Zinger, J. Terence, O'Reilly, Norman JVolume:
11
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-11-04-2010-B003
Date:
July, 2010
File:
PDF, 218 KB
english, 2010