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[Advances in Business Marketing and Purchasing] Field Guide to Case Study Research in Business-to-business Marketing and Purchasing Volume 21 || B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach

Woodside, Arch G., Pattinson, Hugh M., Marshall, Roger
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Volume:
10.1108/S1
Year:
2014
Language:
english
DOI:
10.1108/S1069-096420140000021005
File:
PDF, 302 KB
english, 2014
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