An Empirical Investigation of a General Theory of Marketing...

An Empirical Investigation of a General Theory of Marketing Ethics

Mayo, M. A., Marks, L. J.
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Volume:
18
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1177/009207039001800207
Date:
March, 1990
File:
PDF, 802 KB
english, 1990
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