Se servir du mouvement des yeux durant la lecture comme...

Recherche et Applications en Marketing 2005 / 12 Vol. 20; Iss. 4

Se servir du mouvement des yeux durant la lecture comme mesure implicite de l'acceptabilité des extensions de marque

Andrew J. Stewart, Martin J. Pickering and Patrick Sturt
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Volume:
20
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40589640
Date:
December, 2005
File:
PDF, 1.41 MB
2005
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