Signaling Quality with a Money-Back Guarantee: The Role of...

Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs

Sridhar Moorthy and Kannan Srinivasan
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Volume:
14
Year:
1995
Language:
english
Journal:
Marketing Science
DOI:
10.2307/184139
File:
PDF, 763 KB
english, 1995
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