To Take or Not to Take the Only One: Effects of Changing...

Journal of Consumer Research 1984 / 03 Vol. 10; Iss. 4

To Take or Not to Take the Only One: Effects of Changing the Meaning of a Product Attribute on Choice Behavior

Trudy Kehret-Ward and Richard Yalch
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Volume:
10
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2488910
Date:
March, 1984
File:
PDF, 484 KB
english, 1984
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