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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Rediscovering the Essentiality of Marketing || Projecting the Outcomes of Consumer–Brand Value Congruence: The Mediating Role of Relationship Quality
Petruzzellis, Luca, Winer, Russell S.Volume:
10.1007/97
Year:
2016
Language:
english
DOI:
10.1007/978-3-319-29877-1_168
File:
PDF, 259 KB
english, 2016