A risk worth taking: Perceived risk as moderator of...

Journal of Retailing and Consumer Services 2016 / 09 Vol. 32

A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price

Casidy, Riza, Wymer, Walter
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Volume:
32
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2016.06.014
Date:
September, 2016
File:
PDF, 605 KB
english, 2016
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