[Advances in Business Marketing and Purchasing] Field Guide to Case Study Research in Business-to-business Marketing and Purchasing Volume 21 || Using Discourse Analysis in Case Study Research in Business-to-Business Contexts
Woodside, Arch G., Pattinson, Hugh M., Marshall, RogerVolume:
10.1108/S1
Year:
2014
Language:
english
DOI:
10.1108/S1069-096420140000021003
File:
PDF, 227 KB
english, 2014