Zero as a Special Price: The True Value of Free Products

Zero as a Special Price: The True Value of Free Products

Shampanier, Kristina, Mazar, Nina, Ariely, Dan
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Volume:
26
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1060.0254
Date:
November, 2007
File:
PDF, 244 KB
english, 2007
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