A Dimensional versus Attribute Approach for Disaggregate...

A Dimensional versus Attribute Approach for Disaggregate Choice Models

Dennis H. Gensch and Sanjoy Ghose
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Volume:
3
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216240
Date:
April, 1992
File:
PDF, 883 KB
english, 1992
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