The Effects of Memory Set Accessibility and Relevance on...

Marketing Letters 1993 / 07 Vol. 4; Iss. 3

The Effects of Memory Set Accessibility and Relevance on the Use of Memory Information during Product Choice

Sarah Fisher Gardial, David W. Schumann, Russell Smith and ED Petkus, Jr.
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Volume:
4
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216304
Date:
July, 1993
File:
PDF, 935 KB
english, 1993
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