Consumer Socialization and the Role of Branding in...

Psychology and Marketing 2015 / 12 Vol. 32; Iss. 12

Consumer Socialization and the Role of Branding in Hazardous Adolescent Drinking

Harris, Fiona, Gordon, Ross, MacKintosh, Anne Marie, Hastings, Gerard
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Volume:
32
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20842
Date:
December, 2015
File:
PDF, 453 KB
english, 2015
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