The development of brand awareness in young children: How...

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International Journal of Consumer Studies 2016 / 06

The development of brand awareness in young children: How do young children recognize brands?

Aktaş Arnas, Yaşare, Taş͓, Işıl, Gürgah Oğul, İrem
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Language:
english
Journal:
International Journal of Consumer Studies
DOI:
10.1111/ijcs.12298
Date:
June, 2016
File:
PDF, 678 KB
english, 2016
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