Consuming 'European': capturing homogeneity and...

European J of International Management 2015 Vol. 9; Iss. 3

Consuming 'European': capturing homogeneity and heterogeneity in consumer culture of five European countries

Penz, Elfriede, Stöttinger, Barbara
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Volume:
9
Year:
2015
Language:
english
Journal:
European J. of International Management
DOI:
10.1504/ejim.2015.069162
File:
PDF, 267 KB
english, 2015
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