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Case study: Hindustan Lever Limited and marketing to the poorest of the poor
Ahmad, Pia Sabharwal, Gorman, Michael E., Werhane, Patricia H.Volume:
4
Year:
2004
Language:
english
Journal:
International Journal of Entrepreneurship and Innovation Management
DOI:
10.1504/ijeim.2004.005757
File:
PDF, 273 KB
english, 2004