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Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge
Kim, Soojung, Lee, Joonghwa, Hwang, Yoori, Jeong, Se HoonVolume:
14
Year:
2016
Language:
english
Journal:
International Journal of Mobile Communications
DOI:
10.1504/ijmc.2016.076271
File:
PDF, 4.98 MB
english, 2016