The influence of the relational marketing paradigm on the governance structure of the novel channel format named social franchising: an explorative qualitative analyses of four social franchises from the UK
Zafeiropoulou, Fiori A., Koufopoulos, Dimitrios N.Volume:
1
Year:
2012
Language:
english
Journal:
International Journal of Social Entrepreneurship and Innovation
DOI:
10.1504/ijsei.2012.051477
File:
PDF, 209 KB
english, 2012