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Post-purchase cognitive dissonance evidence from the mobile phone market
Graff, Jens, Sophonthummapharn, Kittipong, Parida, VinitVolume:
7
Year:
2012
Language:
english
Journal:
International Journal of Technology Marketing
DOI:
10.1504/ijtmkt.2012.046433
File:
PDF, 204 KB
english, 2012