Controlling Measurement Errors in Models of Advertising...

Journal of Marketing Research 2000 / 02 Vol. 37; Iss. 1

Controlling Measurement Errors in Models of Advertising Competition

Naik, Prasad A., Tsai, Chih-Ling
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Volume:
37
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.37.1.113.18717
Date:
February, 2000
File:
PDF, 225 KB
english, 2000
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