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In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George, Mueller, Rene Dentiste, Melewar, T.C.Volume:
1
Year:
2007
Language:
english
Journal:
International Journal of Business and Globalisation
DOI:
10.1504/ijbg.2007.015052
File:
PDF, 443 KB
english, 2007