An application of importance-performance analysis to...

International Journal of Electronic Marketing and Retailing 2010 Vol. 3; Iss. 1

An application of importance-performance analysis to university marketing

Rauch, Dennis A., Nale, Robert D., Wathen, Samuel A., Barr, Peter B.
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Volume:
3
Year:
2010
Language:
english
Journal:
International Journal of Electronic Marketing and Retailing
DOI:
10.1504/ijemr.2010.030507
File:
PDF, 186 KB
english, 2010
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