A study of customers' brand preference pattern and factors influencing brand preference in a commodity product
Punniyamoorty, M., Shetty, Nanda KishoreVolume:
4
Year:
2011
Language:
english
Journal:
International Journal of Indian Culture and Business Management
DOI:
10.1504/ijicbm.2011.042323
File:
PDF, 513 KB
english, 2011