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Investigating antecedents and moderating factors of consumer's acceptance and adoption of online-received recommendations on social media: an empirical analysis
Georgi, Dominik, Tuzovic, SvenVolume:
10
Year:
2016
Language:
english
Journal:
International Journal of Internet Marketing and Advertising
DOI:
10.1504/ijima.2016.076988
File:
PDF, 276 KB
english, 2016