Two interrelated frameworks proposed for mapping and performance measurement of customer relationship management strategies
Soukakos, Panagiotis I., Georgopoulos, Nikolaos B., Economou, Victoria PekkaVolume:
3
Year:
2007
Language:
english
Journal:
International Journal of Knowledge and Learning
DOI:
10.1504/ijkl.2007.015557
File:
PDF, 208 KB
english, 2007